Harvey V. Fineberg
Articles by this Author
Changing the Trends: Food Marketing to Children and Youth
- By Harvey V. Fineberg
- Published 05/1/2007
- Food Marketing
- Unrated
Current food and beverage marketing practices put children's long-term health at risk. A high proportion of the products marketed to children are for high-calorie, low-nutrient snacks; fast foods; and sweetened drinks – the very same foods that contribute to the early onset of diet-related chronic diseases. Effective marketing and advertising strategies can be developed that promote healthier foods, beverages, and meal options for children and youth.